Paris Hilton this week announced that her company, 11:11 Media, will bring her world to the immersive virtual gaming world of The Sandbox.
There, she'll launch a “land,” in which she'll interact with her fans and sell digital goods. The platform said Hilton “is planning social and community events such as rooftop parties and glamorous social experiences in her virtual Malibu mansion” — with 11 versions of Hilton-inspired avatars.
The Sandbox, which describes itself as a leading “decentralized virtual world” that is “part virtual real estate, part amusement park,” has 300 existing partnerships, with the likes of Warner Music Group and video game maker Ubisoft, along with other celebrities such as Snoop Dogg and Steve Aoki, along with brands such as The Smurfs, and Adidas.
She stated
“Snoop Dogg released his world in there, which is incredible, and I was so excited when I saw that,” she said. “I'm really excited to bring Paris world all over — we're going to be working with a couple other platforms.”
In The Sandbox she'll sell Paris-inspired NFTs and host virtual parties — but she says this us just the beginning of what she hopes to build.
“Right now we're mostly focusing on the experiences and not the monetization because that's just not the focus right now,” Hilton said. “But we are going to be doing digital wearables and working with different brands and there's a lot of exciting projects I can't announce yet.”
Now Hilton is looking at how to connect her real-world businesses — such as a tracksuit line — with her digital ones.
“We want to be able to do [something] where people could buy the tracksuit and then also get a digital version for their avatar to wear,” Hilton said. “That's what we're going to be doing a lot of — things that are happening in real live, I'm going to have them also be happening in the metaverse at the same time.”
There's also no statements on what kind of profits – or losses — she's seen from her crypto investments over the years, but her company said she's generated $3.5 million in revenue from NFTs this year.
This news is published and verified by the NFT News media team.
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