From NXT to NFTs: Shawn Michaels Is Helping Pave WWE’s Future

From NXT to NFTs: Shawn Michaels Is Helping Pave WWE’s Future

For as iconic of a career as he had inside of the squared ring, Shawn Michaels' work with WWE behind the scenes could prove to be more pivotal to his legacy than anything else.

The two-time WWE Hall of Famer is widely regarded as one of the best to have graced the squared ring. With countless championships and instant classics to his credit, it's a difficult claim to argue with.

Since retiring from the ring in 2010, though, Michaels has been fully focused on helping WWE build a strong foundation for its future through NXT and other avenues.

That alone makes the 57-year-old's present every bit as important as his storied past, and being an innovator has given him the ultimate advantage in that respect.

As a trailblazer for WWE's ladder and Iron Man matches, Michaels being the first Superstar to receive his very own NFT trading card thanks to the company's partnership with Candy Digital, WWE's digital trading card collectible partner, should come as no surprise.

“There's a whole new generation of WWE fans, because of the Network and the Peacock deal and now through NXT, who are growing up with the ability to still see Shawn Michaels,” The Heartbreak Kid told B/R. “When something is new, original and relatively untested, that's the NFT trading card, and I'm the first guy. I'm the guy who grew up when there was no cable television yet. It's fascinating to me.”

WWE's new line of trading card NFTs will closely mirror the trading cards of '80s and '90s fame and include a full body, silver statue of Michaels posing in the center of the ring accompanied by his entrance music, a 3D trading card NFT that will transition into a carousel of imagery featuring him throughout three different eras of his career, and more.

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