Agency representation continues to find its way to NFTs, bear market aside. Dapper Labs and CryptoKitties co-founder Mack Flavelle is signing on with premier talent agency WME (also known as Endeavor) according to bubbling reports on Monday.
Flavelle is well-respected within the NFT community as a co-creator of the ‘O.G.’ NFT project CryptoKitties in 2017 and joins a growing list of creators in the web3 space signed under the WME umbrella.
It’s the latest in a long spree of agency executives electing to pursue web3 representation to get potential early movers in the next wave of entertainment.
Dapper Labs FLOW blockchain has secured major deals in a relatively short time; now, Dapper co-founder Mack Flavelle is signing a major agency deal.
We’re in a mass ‘grey area’ with NFT representation, and generally, we can see agency representation as a way to claim ‘first dibs’ on representation for headlining deals – making IP partnerships a big ‘land grab’ for agencies, at least for the premiere properties. We could see NFT IP hitting major verticals in the years to come, as there has been immense speculation of NFT across nearly every entertainment outlet possible.
While Dappers Labs has expanded its partnership list and secured major deals with some of the biggest sports leagues on the planet, including the NBA, NFL, UFC – and most recently, beyond the U.S. with one of soccer’s top tier leagues in LaLiga.
However, expect representation aspects to be limited to original content creations that fall under Flavelle’s wing, and it’s unclear how much – if any at all – of Dapper’s property could come into WME’s agency scope.
This news is published and verified by the NFT News media team.
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