Walmart Is Joining The Metaverse, Targets ‘Younger Audiences’

Walmart Is Joining The Metaverse, Targets ‘Younger Audiences’

It’s 2022, a modern and digital era, and daily a new firm and a new company are coming up that are linking with metaverse, NFTs, and the web. Today’s arrow marked Walmart, Roblox, and “The Metaverse.”

Retail huge, massive and colossal company Walmart is releasing two different virtual worlds in the uber-popular online game Roblox. According to CNBC, these virtual Walmart worlds will include things that actually don’t exist at any actual Walmart in the world, like a blimp that drops toys, music festivals featuring popular artists, and free-to-play mini-games and activities. Another new addition is virtual store where people can buy virtual merchandise apparently called “Verch.”

These two new Roblox “experiences” are called “Walmart Land” and “Walmart’s Universe of Play.” Both released in Roblox earlier today.

William White, Walmart’s chief marketing officer, said that these new Roblox worlds are sort of a “testing ground” for the company as it considers investing in the metaverse.  White said the experiences were designed to appeal to the “next generation of shoppers,” specifically people age 25 or younger.

Related Posts

One thought on “Walmart Is Joining The Metaverse, Targets ‘Younger Audiences’

Leave a Reply

Your email address will not be published. Required fields are marked *

Read also x