Ticketmaster Published A Job For Product Manager For NFT ticketing

Ticketmaster, the largest ticketing company in the United States, recently released a job announcement for a product manager of NFT ticketing tools.

The company aims to launch NFT-based enterprise products in “all content categories including sports and music.” The post also calls for developing new products and features to meet the future needs of its NFT business. The new job takes place in New York, and Ticketmaster's goal is to support the productization of NFTsFTs, wallet addresses, and reputation in one place on this blockchain.

Ticketmaster is part of Live Nation Entertainment, the world’s largest live entertainment company. Its vision, according to the job posting, is to connect people to live events that they love.

Although many associate NFTs with digital collectibles like short NBA highlights or Bored Apes, ticketing has grown to become a possible use case for the nascent technology. The reasons adopted in different articles are numerous and range from preventing fraud to providing better memorabilia than QR codes. In fact, some companies and events have already experimented with using NFTs as tickets, including various music events.

While it is uncertain what enterprise products the new product manager at Ticketmaster will develop, there’s no doubt that many individuals, groups, and companies are already using NFTs for innovation within their chosen industries. Ticketmaster could easily do the same.