NFT Marketing and Promotion Tips

NFT Marketing and Promotion Tips

Wondering how to promote and advertise your NFTs effectively? If yes, you are just at the right place. Here, we will talk about some of the best tips to market and promote your NFTs. 

Non Fungible Tokens or NFTs have undoubtedly stormed the entire crypto world. They have gained so much popularity especially in the last few months. Many individuals and big companies are trying to capitalize on NFTs to get staggering amounts of money. However, the competition level is increasing with each passing day. To make a profit from an NFT, you need to understand how it works and know how to promote it correctly.

No. 10 – Choose The Right Place To Sell Your NFTs

Every effective marketing campaign must begin by doing a proper analysis of the project and the venues available to promote it. The first step is to look at the available NFT marketplaces and compare their terms and charges with the rest. 

Look out for the market value and liquidity. It indicates whether the selected marketplace is a popular venue or not. 

Next step is to look for the transaction fees which currently start from about 2.5% to as high as 15%. 

Furthermore, you need to check the overall experience provided by the platform under consideration.

Number 9 – Share Your Work on Social Media

Technically, if social media platforms cease to exist, the facilitation of the sale of NFTs would not have been hampered. Several online platforms like SuperRare, MakersPlace, WazirX back home have emerged to facilitate the sale of NFTs. But would it be the same without social media platforms? Well, no! There is no better or faster way to reach out to the community and inform them about an NFT offering without the use of social media. 

Social media platforms act as a common ground between the buyer, seller, or mediator for the sale of NFTs. It connects the customer directly to the brand. Most social media platforms offer several features to support the social commerce ecosystem with in-app Shops, and the sale of NFTs would be no different apart from being dealt in cryptocurrency.

Remember Dorsey's tweet that has been popular for more than a couple of years now. You may find it pinned on profiles of social media geeks. The price value of this NFT was generated on Twitter itself.

Number 8 – Create Your Own Website

We know that everything starts with a website in the digital marketplace. Therefore, creating your own website is very important to showcase your work. Your website will be a center for attention of people and would provide a platform where people can get to know the artist better as well as see your art work. 

Having a strong online presence, for instance, a website, can be a make or break for generating more revenue. Yes, it is true that the quality of your website will impact the results. One of the most important reasons that you should have a website is because it builds credibility. It is very essential for proper Search Engine Optimization (SEO). Once you are online and have an SEO optimized website, you have a chance of showing up in Google search results. This gives you a great opportunity to drastically increase your customer base.

Number 7 – Collaborate With Influencers

There are many influencers that have been promoting brands through an authentic social media marketing strategy for a while now. With this new trend, influencers are now starting to promote NFT Markets and driving even more significant hype for the NFT experts and industry. 

Influencers have huge followings and they can sway their audiences to your favor. You need to work with influencers or artists and do NFT collaborations to tap into their online communities and promote your NFTs. 

If you are an influencer and still do not use NFTs, you are potentially missing out on millions of dollars. With the increasing market value for NFTs this is a great opportunity for artists or influencers as well.

Let's consider Gary Vaynerchuk with the Instagram Username 'garyvee' having about 9 million followers. He is an entrepreneur, a creator, speaker, and one of the most famous internet personalities. He is mainly known for his digital and social media marketing work at VarynerX and VaynerMedia. Vaynerchuk takes most of his NFT Market Promotions and News within his Instagram Account on VaynerMedia.

Number 6 – Telegram and Discord chats for NFT community

Telegram is already an established communication channel for the crypto project community and Discord is an excellent alternative for it. It is very convenient to create different chats within the same channel, which is definitely a huge plus. Furthermore, the NFT industry is very similar to the gaming industry, for which Discord was created.

Nevertheless, Telegram still remains the number one platform in terms of the number of crypto users. For this purpose, we recommend creating both channels. There are various chats on Telegram as well as Discord where creators and artists get acquainted, communicate, and share their crypto art. This is where the discussions take place, events are streamed, calls are set up, new projects are promoted, new ideas manifest and so much more. Join the discussions, be polite, and do your best to make the participants of the group remember you and your style. Check out as many servers as you can and share your art with the communities.

Number 5 – NFT Marketplaces And Listings 

There is a wide range of already existing marketplaces where various NFT projects can sell their ideas and tokens. Try to choose the ones that will perfectly fit under the features of your project. 

A few of the largest NFT marketplaces include:

• OpenSea
• SuperRare
• Rarible
• MakersPlace
• KnownOrigin
• Enjin Marketplace
• Myth Market and more

Let's discuss the first three in depth as they have a much larger fan base. 

OpenSea

OpenSea is one of the most popular and largest NFT marketplaces to exist. It offers a vast range of NFTs including art censorship resistant domain names, virtual worlds, trading cards, sports, and collectibles. It is a great platform to promote your NFTs. Here, you can buy, sell, as well as discover exclusive digital assets like Axies, ENS names, Cryptokitties,  Decentraland, and more. You can also create your own items on the blockchain using OpenSea's minting tool. 

SuperRare 

SuperRare has a strong focus on being a marketplace for people to buy and sell their unique digital art works. Each art piece is authentically created by an artist in the network and is tokenized as a crypto collectible digital item that can be traded. 

For now, SuperRare works with a small number of artists, however, you can use a form to submit your artist profile to get on their radar for their upcoming launch.

Rarible

Rarible is an NFT marketplace where the owners hold ERC-20 RARI tokens. Rarible awards the Rari Token to active users on the platform, who buy or sell their NFTs on the selected NFT marketplace. 

You can also use this platform to mint new NFTs and then sell your creation as well. Rarible buys, sells, and promotes NFTs in categories like art, photography, games, metaverses, memes, music, and more.

Number 4 – AMA Sessions For NFT 

Wondering what AMA sessions are? 

Well, AMA stands for 'Ask Me Anything'. These sessions are basically meetings where the leaders open doors for any questions from their team members. All you have to do is stay online for a defined set of time, answer all the questions that come up from your audience on the platform. 

 AMA Sessions works really well to promote NFTs. They help to introduce your project to the community and understand the concept more deeply. The AMA session is basically a Q&A session where people can get to know the project leaders and executives, see how they respond, and what plans they have. We can say that this session has been designed to occasionally bring every community member up to speed on recent developments and also create an avenue where every person's doubts and questions could be addressed. It is one other way to promote your NFTs. 

It is a very popular marketing strategy to hold AMA sessions with some well-known specialists to promote your NFTs and get leads.

Number 3 – Display Banners For NFTs

One way to promote your NFTs is paid promotions. Paid ads and banners on some of the top PPC ad networks will help to spread the reach of your NFTs. 

 For some projects, banner advertising can work for you. You can place these banners on large sites like CoinTelegraph, CoinGecko, and there are so many more. You can also place them on more niche sites that are dedicated to NFTs. If you have an additional budget, it can be a great way to showcase your art work. 

It is an impressive way to reach target audiences at different phases of the buyer journey. In addition to this, you will have the power to re-market your non fungible tokens to people who have visited your NFT marketplace before you browse some of your digital art pieces. NFT marketing companies have highly qualified and experienced people in their team. Therefore, you will be working with an expert marketer having relevant experience working with NFT tokens and blockchain projects. You will get complete guidance from the NFT experts so that your project stays strong and fetches the highest value every single time.

Number 2 – Host A Giveaway

Organizing a giveaway of NFT that makes part of an upcoming collection is a very popular practice in the NFT community. 

Giveaways are a great way to build awareness, grow followers, and drive people's attention towards your project. It is an extra buzz around your NFT collection and a great opportunity to gladden your followers and get discovered by a large number of people. Giveaways can be very effective in the case of NFTs since a host of cheaper ones can be issued en masse and deployed for greater return of value in promotional terms. 

Artists usually hold giveaways according to the following scenario;

• Everyone who wishes to participate must follow the artist on Instagram, Twitter, (and other social media platforms).
• Tag a minimum of 5 fiends in the comment section 
• Share the post on your Instagram stories or retweet it.

All of these elements serve to promote your NFTs. 

One tip to run an effective giveaway is to schedule it about a week before the project launch to create anticipation and allow the audience enough time to share and get to know the project better.

Number 1 – Metaverse Events 

The metaverse is a term used to describe a virtual online space characterized by interactivity and interconnectivity. It provides a vast virtual world where people can explore, socialize, and build and buy stuff. The two most popular spaces are CryptoVoxels and Decentraland. In these spaces, there are huge buildings owned by NFT collectors and creators where they showcase their collection, run virtual revenues, congregate for social fun, and gather for events and exhibitions. Both of these platforms are accessible through desktop browsers and no additional download or software is needed.

CryptoVoxels can be accessed through your mobile as well as your desktop browser. It is one of the best places to display your art whilst Decentraland has an amazing look and feel to it. Here, you can find tons of mini games, crazy digital architecture, etc. They both have completely different looks and are a great way to find out what events are happening in the world on their twitter pages and Discord servers.

Conclusion

In this article, we have covered different methods to promote NFTs. The marketing strategy must include variety and engagement to remain interesting not just up until the moment of launch and sales, but beyond as well. The important thing to know is that it requires quality work and intellective thinking to make an NFT valuable. Do not let anything discourage you from minting an NFT. Just understand that it is not an easy nor instant process. You will get there soon! Just stay creative.