One may not find real food at McDonald’s-themed Metaverse restaurants. It is definitely innovative and something that no one has ever seen before. And how this restaurant works in virtual space is very interesting and unique.
McRTFKT’s is the concept running this Metaverse restaurant. The website mentions that this is the ‘first QSR virtual franchise of the Metaverse’. The way the system operates at this place is quite surprising unlike every existing restaurant in the world, it does not serve you any food. The concept is such that NFTs draw inspiration from the menus of the world famous McDonald’s food chain. And one can get limited quality tokens absolutely free on the largest NFT marketplace, OpenC.
The relationship between McDonald’s and McRTFKT is merely inspiration and McDonald’s IP is partly a business of Metaverse-themed restaurants. Nike NFT owns the company RTFKT, and Nike announced the acquisition in December 2021. This restaurant with food NFTs was actually built without the permission of the fast-food chain. McDonald’s, Nike and RTFKT have yet to comment on this.
Tyler Cohen is the creative director of this restaurant project. He came up with the idea of creating this virtual space. Tyler shared that the existence of this brand in the world of the Metaverse was not justified at first. And he wanted to do something to lay out a blueprint for how to make a niche and get into Web3 successfully. Tyler shared with Ed Edge, ‘There’s such an overwhelming amount of really bad activism within this coat-unquote metaverse. These are established brands—that’s how they can make their entry.
This news is published and verified by the NFT News media team.
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