The natural experimentation and colorfulness of cosmetics make them a good fit for virtual experiences. Experts say it’s not as collectible as fashion and doesn’t have as much of a place in gaming culture. If a beauty company wants to do well in the metaverse, it needs to be customized, flexible, and rooted in the community.
“People who are interested in beauty are getting into the metaverse, but it might start with an AR filter. ” Abi Buller, a writer at The Future Laboratory, a strategic foresight company based in London, thinks they may buy an NFT from a cosmetics brand.
Lisa Hau, COO of the company Bidstack, which makes technology for advertising in games, says that women play games more than most people think, especially online. 53% of beauty fans played or downloaded a free-to-play game in 2021. This disproves the idea that only teens and young men play video games. Next, give buyers of beauty real value.
People like hybrid beauty products. Charlotte Tilbury is a sponsor of the Girl Gamer Festival in 2021. YSL Beauté, which is owned by L’Oréal, works with streamer Talia Mar to promote the Black Opium Fragrance. Estée Lauder’s website Anrcade lets users play arcade-style minigames and learn about its Advanced Night Repair serum. Clinique, Elf Cosmetics, and Nars are the first companies in the beauty industry to put NFTs on the market.
Shopping online is growing. During Paris Fashion Week in September, L’Oréal Paris paid for a live feed that let people buy things. Users of the app bought catwalk beauty items. Garnier and NYX are two brands owned by L’Oréal that already have stores on tiktok.
There are limits to online shopping. Charlotte Tilbury and Dermalogica both have online stores that were made by Obsess. Neha Singh, founder and CEO, says, “Having created about 100 virtual stores so far, we have a lot of data and insights into how customers are behaving in these experiences.”
Buller, who works at The Future Laboratory, says that brands should stay the same. “Ultimately, these initiatives should always be about digital loyalty overall. Brands need to connect with consumers beyond offering them a one-off purchase. The customer journey might begin with them virtually trying on a makeup look as part of a game or virtual store. Once they’ve reached a good comfort level with that, they’ll try more things or perhaps visit a bricks-and-mortar store.”
Fierro of Nars is about what is important. “It isn’t as simple as just integrating virtual goods within a space. They have to serve a purpose within the game or to the visual representation of the individual. A value exchange is expected by gaming communities.”
This news is published and verified by the NFT News media team.
I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.