We all know what the term ‘community’ really means. But when we talk about an NFT community, we refer to a group of people who actively trade, collect, sell, and engage with one another in conversations related to these Non Fungible Tokens (NFTs). One of the major factors of any successful NFT project is its community. Understanding the importance of a strong community ensures the long-term success of your project.
In this blog, we will discuss the NFT communities and how it relates to the success of any digital project. We will also be talking about 9 powerful strategies to build an engaged community for your project.
The Importance Of NFT Communities
Why do people say that community is the secret to success in the crypto world?
For the past few years, NFTs have blown up in the meta world. They have fully captured the attention of artists, creators, musicians as well as investors. The web revolves around decentralized communities that have empowered the NFT hype even more than before. If we talk about CryptoPunks for instance, who would have thought that these pixelated characters could be worth millions of dollars. The hype of CryptoKitties was also empowered by the community of NFT enthusiasts who went nuts over these digital cats.
Communities provide an environment for ideas to flourish and for creators to succeed. Building a community around your artwork is an excellent stepping stone into success in the NFT space. It not only sets the foundations of a progressive NFT sale but also creates that buzz that attracts more and more people towards it. According to Torvekar, Co-Founder and CEO of Indorse, you must share your project on different platforms including Instagram, TikTok, Twitter, etc in order to seek the attention of big NFT platforms.
How To Build Your Own NFT Community In 9 Steps?
No. 1 – Define Your Community
Just like you can not sell meat to vegetarians, you can not preach NFTs to people who have zero interest in this field. You need to target the right audience for your project in order to build a powerful NFT community. Before you begin the process, you must decide who your target audience is. Whether you are minting NFTs related to sports, music, or art, you need to decide what people you want to be a part of your community.
People are generally attracted to NFT projects because of their unique stories and visions. For this, you should be more creative because an excited audience can make the experience more fun.
No. 2 – Set A Vision
It is very important to have a vision as well as a strategic plan for what you hope to accomplish. Your clear vision is something that will drive people to join your community. Start with smaller steps. First, you need to decide the perfect niche for your project. Whether you are willing to build a community that shares information, trade artworks with each other, or support your favorite sports team; creating a vision that appeals to your audience will help you interact with your fans more conveniently.
No. 3 – Choose Your Channels
Now, you need to choose the platforms where you want to share your journey. The first question that may pop into your mind is “Where does your prospective community usually hang out?” To find out where your potential community is, one way is to consume some content for yourself. Let’s say that you find most of your targeted audience on TikTok, then the best way to gain their attention would be by creating TikTok videos. This way, people would know that you share mutual interests and they would be automatically attracted to you.
Remember, the only way you know that something will work out is by trying it out and staying persistent. You can always change your platform and the type of content you create, but you need to know these key tips to do some testing.
No. 4 – Create Engaging Events
Creating events to engage your audience is a very important step in building an NFT community. The goal is to create a space where individuals can interact with one another in enjoyable ways. Twitter Spaces and Discord are two of the widely used platforms for hosting fun events like trivia, interactive group chats, small games, and so much more. You just have to be creative, that is all it takes. To build a much stronger NFT community, you can consider organizing a movie night or a gaming competition.
Another way is to partner up with well-known companies in the NFT market so that you can attract a wider audience to your project.
No. 5 – Request A Feedback From Your Community
When you run a business, your top priority is to please your customers. Building a community around your NFT project is just the same. Their opinions are something that will definitely help you to fit their needs more accurately.
As you begin to build your community, you need to engage with your audience. For that, don’t forget to hold ‘Ask Me Anything’ or as cool people call it ‘AMA’ sessions on Instagram or even Twitter. You can request feedback from your audience so that you can improvise the content you post online. It will give your project a voice as the people will believe that your NFT project is not automated but is run by an authentic person or a team.
No. 6 – Enhance Your Followers’ Trust
Building a solid team for your NFT project is very important. To develop your followers’ trust, you must communicate with them effectively. You need to know what sort of information they look for, what sort of content they find interesting, only then you will be able to build up a powerful and healthy community around your NFT project. Your community members might want you to be available for them 24 hours a day, but no need to panic. This is the beginning of something huge. You can have community managers to assist you in this matter. In short, you need to take every step whether small or huge, if you wish to establish a powerful NFT community.
No. 7 – Build An Online Presence
Do I need to tell you how big of a deal social media has become these days? From selling a jar of peanut butter to offering IT services, brands and companies are using the web to build an online presence to attract people to their products. The evolution of the web has enabled us to create a personality of our brand. Your active participation over the web will help you increase more followers and you will get to share your ideas and your NFT projects with them. You can also share your upcoming projects with them to keep the buzz going.
No. 8 – Keep Creating
Does frequent posting increase the number of followers?
Certainly yes! The more you post content on your channel, the greater your overall reach will be. One of the best practices to grow your audience is frequent posting. Use the latest and the most trendy hashtags for your project as it is a great way to seek the attention of people online. As you are beginning to build your network, make sure you stay true to your followers. Keep creating and stick to what you gotta do.
No. 9 – Create Excitement About Your Project
All you need to do to get people excited about your project is to create buzz on social media platforms. NFTs itself is a huge deal for people these days as the hype of NFTs is gaining momentum day by day. Your NFT crypto community will grow organically when you post content based on their liking. You need to educate your followers about NFTs and convince them to actively take part in auctions.
Final Thoughts
Building the most powerful NFT community is not just a piece of cake and sadly, the process is not going to happen overnight. It requires extensive research and the best strategies to come up with a strong community for your project. For this purpose, we have put together all the factors that you need to consider before getting started. We hope you find it useful. Cheers!
At NFTnews, we aim to update our readers about the latest crypto trends and information. We help creators build a strong community for their NFT project to have a maximum impact. We also help our readers come up with the most effective strategies to advertise their NFT projects. Our goal is to guide you from the scratch so that you can make an informed decision before investing into the NFT market.
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Eman is an experienced content writer working with The NFT news since 2020. She is passionate about helping people understand the latest trends in cryptocurrency, metaverse, NFTs and so much more. In addition to writing for NFTnews, she has been proactively working with several other businesses for the past 4 years.
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