In recent years, Netflix’s prestige as a streaming pioneer has been called into question. Nonetheless, the company’s latest experiment with NFTs demonstrates that it is still playing the digital disruption game. As NFTHi reported in May, the company set out nine NFTs on Opensea’s NFT marketplace. Each of these Non-fungible tokens showed a scene from the third season of its famous science fiction anthology series Love, Death + Robots.
The series features Michael B. Jordan, Mackenzie Davis, Rosario Dawson, Mary Elizabeth Winstead, Joel McHale, Topher Grace, and Samira Wiley. It also adapts classic science fiction stories by Bruce Sterling, Harlan Ellison, John Scalzi, J. G. Ballard, and others. Netflix revealed that it had hidden QR codes to some of the scenes on billboards and social media without much fanfare other than a tweet and a small hint in the closing credits of the season’s last episode, so only the most dedicated fans took part in the original offering.
Netflix’s NFT event is more about gathering information about its viewers than about making money through blockchain.
This information is published by the NFT News media team.
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