Nike Makes Moves In Web3 With New “Style” Store

In the Hongdae area of Seoul, South Korea, Nike has launched a new category of the shop, and this one shows characteristics exactly out of the metaverse. The Nike “Style” store investigates the mix  of digital and real areas, a connection the marketable monster names digital-physical, with two components :

* QR Codes that lead to improved reality occasions in the store itself.

* A content and pleasant studio where shoppers can make and create videos and photos for their public media channels.

The network between the physical and digital is right out of Nike’s 2020 coronavirus pandemic playbook, where the stress was not much on physical traffic in stores but not on moving traffic to online business through several media routes.

The digital-physical network may be a offer to please Gen Z. Nike employs another approach in the Nike “Style” store to do this: gender-agnostic clothing that can fit a different form and shapes of body.

The Seoul, South Korea, store opened on July 15th in a neighborhood known for its link to the arts and sneaker culture. Nike intends to open another “Style” store in Shanghai, China, in the end of 2022.

NFT admirer may acknowledge Nike ’s receptiveness to latest technology by purchasing crypto-native company RTFKT, which begin creating NFT sneakers for collectors during the pandemic. Whatever Nike’s Web3 moves are, it seems interested in metaverse technology and likes to draw attention with a younger audience. Since purchasing RTFKT for an unknown quantity, Nike has been relatively competitive in Web3.