Warner Bros. Discovery To Begin Selling Lord Of The Rings NFTs

Warner Bros. Discovery To Begin Selling Lord Of The Rings NFTs

The Fellowship of the Ring NFTs has released on October 21, with a “Mystery Edition” priced at $30 and an “Epic Edition” available for $100. The more expensive option features navigation menus for The Shire, Rivendell, and Mines of Moria (as opposed to the “surprise” one offered in the mystery package) along with location-specific key art and extra image galleries.

Warner Bros. Entertainment’s EVP and General Manager Jessica Schell described Peter Jackson’s debut Lord of the Rings film as an “evergreen” title with a passionate fanbase. She said they wanted to make the NFTs available to fans while offering some level of “scarcity and exclusivity,” so have minted 999 copies of the Epic Edition and 10,000 of the Mystery Edition.

NFTs and cryptocurrencies have seen a massive wave of attention in the tech space in the last year, and continue to be controversial subjects. They are largely unregulated entities often exploited for scam purposes and have been accused of having a huge negative impact on the environment due to the energy consumed during the electronic mining of currency.

The NFT drop for The Fellowship of the Ring comes amid Prime Video’s release of The Lord of the Rings: The Rings of Power. The much-anticipated series has just wrapped its first season. IGN called it “a strong successor to Peter Jackson’s beloved Lord of the Rings trilogy” filled with “some of the most remarkable sets and scenes ever on TV.”

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