Vera Bradley, the luggage and handbag maker known for its floral prints, stated that it is launching two non-fungible token collections — and both will benefit good causes.
The two drops are named the “Heritage Pass” and the “1982 Collection.” The Heritage Pass will consist of 440 standardized tokens, the corresponding images being different floral Vera Bradley handbags. These “Jilly” NFTs will come with some IRL perks, including a real-life handbag and first dibs at the “1982 Collection” NFT set. They will cost $82 each and go on sale on September 14th. Collectors can purchase them with ETH or a credit card.
The “1982 Collection” is a nod to Vera Bradley’s 40th anniversary and will include 1,982 tokens, each with some type of randomized print. The price for these NFTs is $19.82. The date for the presale of this NFT collection is October 1st and 2nd, while the public sale will start on October 3rd. The website for The World of Vera Bradley will be the point-of-purchase for both collections.
Both collections aim to serve social causes. A primary aim, according to the Vera Bradley press release, is to educate more women about Web3 and cryptocurrency. It is a goal shared with other popular NFT collections, including Yam Karkai’s World of Women. In addition, all proceeds from the 1982 Collection sale will go to the Vera Bradley Foundation for Breast Cancer, which funds breast cancer research.
Jennifer Bova, the VP of Marketing for Vera Bradley, said through “The World of Verage Bradley” and the launch of the two NFT collections, the company will create an “authentic community” through “innovation, vision, and a consumer-first approach.” She added that this is another chance to strengthen the Vera Bradley sisterhood.
This news is published and verified by the NFT News media team.
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