Ubisoft Backtracked On Its Initial NFT Enthusiasm

Ubisoft Backtracked On Its Initial NFT Enthusiasm

Indecisive gaming giant, Ubisoft, has backtracked on its initial NFT enthusiasm, now taking a more indifferent approach to the technology insisting its quartz project was for research reasons only.

Last year in December, Ubisoft took a great deal of stick from the social media crowd when it initially showed an interest in NFTs. At the time, launching the Quartz platform that would importantly allow users to unlock skins for their favorite games. Despite requiring no financial commitment, however, outrage quickly spread online and the project was on large scale ridiculed.

Ever since NFTs have become less active in wake of the larger economic downturn. As a result, seeing interest in the speculative side of the non-fungible token reach 12-month lows. So, in true spin doctor fashion, Ubisoft has toned down its commitment to the tech and implied that it was never completely invested.

Despite this, however, Ubisoft has not quite given up on the modern world of the blockchain with several projects slipping under the radar of Twitter’s angry mob, including Rabbids in The Sandbox, and a Cross the Ages collaboration. It seems that many Web3-based development options remain well within their reach, even if the end result may not present itself in the shape of Ubisoft Quartz.

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