Starbucks Odyssey, the coffee giant’s Web3 loyalty program, has announced a new partnership with the Aku non-fungible token (NFT) collection. The collaboration will feature a new digital collectible Stamp, “designed by Aku,” for Odyssey members as part of the forthcoming journey.
Aku is a collection of NFTs created by former Major League Baseball (MLB) player Micah Johnson. The collection features a diverse cast of characters that are designed to inspire children to dream big. Aku NFTs have been purchased by celebrities like Trevor Noah, Pusha T, and Tyra Banks.
The Starbucks-Aku alliance will roll out a new journey, aptly named “Aku Adventure,” on July 17. This initiative offers Odyssey members an exclusive opportunity to “embark on a mission with Aku.” The novel Stamp and Journey will be accessible to members until August 13, 2023.
As part of the launch, Starbucks will donate $100,000 to Blessings in a Backpack. This non-profit organization works to address food insecurity among children.
This new collaboration marks yet another progressive step forward in the Odyssey program. For several months, the program has consistently offered limited-edition NFTs to Odyssey members, an invitation-only loyalty program. The March release, “The Siren Collection,” offered 2,000 Stamps priced at $100 each. High demand led to technical glitches and longer wait times, drawing complaints from eager collectors.
However, in April, Starbucks successfully launched the “Starbucks First Store Collection“. The release, a collection of 5,000-edition Stamps priced at $99 each, experienced a smoother roll-out, quelling any concerns from the previous endeavor.
This new collaboration with Aku is a sign that Starbucks is committed to integrating NFTs into its customer loyalty program. If successful, other large companies may try to integrate NFTs into their own loyalty programs.
Here are some of the benefits of this collaboration:
-It gives Odyssey members a unique and exclusive opportunity to own a digital collectible designed by Aku.
-It raises awareness for the work of Blessings in a Backpack, a non-profit organization that works to address food insecurity among children.
–It demonstrates Starbucks’ commitment to the Web3 space and its willingness to experiment with new technologies.
This is just the beginning of Starbucks’ journey into the world of NFTs. It will be interesting to see how the company continues to integrate NFTs into its customer loyalty program in the future.
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