Salesforce, a leading software-as-a-service (SaaS) company focusing on client management and sales-related services, has announced a new partnership with Polygon.
Salesforce and Polygon join forces
The partnership will see both companies work to develop a state-of-the-art NFT management platform. This collaboration is set to bring NFT capabilities to Salesforce’s clients and further solidify Polygon’s position in the enterprise sector.
With its new platform, Salesforce will help clients create token-based loyalty programs, as revealed in a tweet by Polygon Labs President Ryan Wyatt. Salesforce’s decision to embrace NFTs comes after a successful pilot program that generated over 250,000 transactions and involved prominent brands like Mattel and Crown Royal.
The collaboration with Polygon represents another significant win for the blockchain network, which has previously secured partnerships with companies like Starbucks and Reddit.
Salesforce is no stranger to NFTs and web3 technology
Not too long ago, Salesforce announced the limited release of Salesforce Web3, a platform that enables companies to create, manage, and deploy non-fungible tokens (NFTs) in a scalable and sustainable manner.
The platform connects the traditional Customer 360 view with Web3 data, providing companies with a comprehensive understanding of customer interactions across both established and emerging digital environments. The pilot program, which supported over 275,000 transactions, has already been utilized by well-known brands like Crown Royal, Mattel, and Scotch & Soda.
Web3, encompassing technologies like blockchain and NFTs, allows brands to engage new audiences and deepen customer relationships.
Survey data reveals that 45% of consumers are more likely to purchase an NFT if it comes from a favorite brand, and 75% of NFT purchasers claim that buying a brand’s NFT increases their loyalty. Salesforce Web3 offers new API integration, Web3 Connect, and NFT Management, which was previously known as NFT Cloud. This allows businesses to create personalized omnichannel experiences, manage NFT collections, and monitor blockchain activity.
Salesforce and Polygon: Software and NFT synergy
As the boundary between the physical and digital worlds continues to blur, it is only natural for SaaS companies to be among the first to adapt to the evolving NFT landscape. SaaS firms are uniquely positioned to integrate NFTs into their services, as they inherently operate in a digital environment. By partnering with SaaS companies like Salesforce, brands can efficiently leverage NFTs while benefiting from the expertise of software professionals.
In addition to providing a seamless integration of NFTs, Salesforce executives have expressed their belief that crypto wallets could become the “new cookies.” While this idea may not sit well with staunch decentralization advocates, it highlights the increasing recognition and adoption of web3 technologies.
Unlocking synergy and innovation across industries
The Salesforce-Polygon partnership represents a significant step forward for both companies and the broader adoption of NFTs in the enterprise sector. As more SaaS companies explore NFT integration, the synergy between software and NFTs will only become more apparent. With industry leaders like Salesforce leading the charge, it’s logical to expect further innovation and expansion of NFT use cases across various industries.
