Puma, the German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories, has unveiled Black Station 2, a Web3 retail platform that allows users to purchase phygital (physical and digital) footwear.
Black Station 2 is an immersive digital experience that allows users to explore two distinct virtual worlds: Unkai, which is inspired by the vibrant streets of Shibuya in Japan, and Unter, which is inspired by the underground club culture of Berlin.
In each world, users can interact with different Puma products and learn more about the brand’s history and culture. They can also purchase phygital footwear, which can be used both in the virtual world and in the real world.
Black Station 2 is powered by the Puma Pass NFT, which grants users access to exclusive features and benefits within the platform. Puma Pass NFT holders can also participate in special events and promotions, and they will receive a share of the platform’s revenue.
Puma’s Head of Web3, Ivan Dashkov, said that Black Station 2 is a “natural evolution” for the brand and that it represents “the future of retail.” He added that the platform will allow Puma to connect with new customers and to build a more engaged community.
Black Station 2 is available now on the Puma website.
Here are some of the key features of Black Station 2:
- Two immersive virtual worlds: Unkai and Unter
- Exclusive access to Puma products and experiences
- The ability to purchase phygital footwear
- The Puma Pass NFT, which grants users access to exclusive features and benefits
Black Station 2 is a significant development for Puma and for the Web3 space. It is a new way for Puma to connect with customers and build a more engaged community. It is also a sign of the growing popularity of Web3 and the metaverse.
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