Puma Release Its Initial Metaverse Experience With NFT Shoes. Can It Be A Competitor Of Nike?

Puma, one of the first class sports brands, announced the launch of “Black Station,” its first interactive metaverse experience, during New York Fashion Week.

The  company Black Station will become “a dynamic destination to visit” where Puma users will be able to associate in a lively and interactive way to enjoy the brand’s NFTs  mainly related to sportswear.

Adam Petrick, Brand Manager of PUMA, said, “Twenty years ago, Black Station was the home of PUMA.” Black Station has allowed PUMA to showcase its most innovative designs and that’s why it has revived the site to celebrate its commitment to innovation.

“Given the boundaries we are pushing from a digital and product design standpoint, we see fit to bring Black Station back as a new portal for digital exploration of fashion, sporting performance, classic heritage and innovation.”

From the moment users land on the website, they can choose from a hyper-realistic digital lobby with three separate portals to experience exclusive, never-before-seen sneakers. They can also pull out a NitroPass card to receive NFTs associated with physical products that may be claimed after the Futrograde expo in New York is over.

Heiko Desens, Puma’s Global Creative Director and Head of Creative, states that thanks to the advantages the metaverse offers, Puma’s design team can work without limits to create original designs.

“Our team of designers took great liberty when envisioning these styles of footwear. We tell them the sky is the limit. As a result, we were able to tap into their creativity without the limitations and constraints typical of our shoe manufacturing process.”