Pioneering NFT exhibition to ‘pop-up’ ahead of Frieze New York

Pioneering NFT exhibition to ‘pop-up’ ahead of Frieze New York

A one-day pop-up exhibition, ‘ART & NFT: The Digital Roots’, will take place at Lume Studios, New York, presented by VerticalCrypto art, in partnership with Whitewall and Tezos.

Pioneering-NFT

NEW YORK- opening on Monday 16 May, in Soho’s Lume Studios, an immersive pop-up exhibition will present the cutting-edge talent leading NFT artistic production and explore the synonymity between ‘contemporary’ and ‘digital’ artists.

ART & NFT: The Digital Roots is presented by VerticalCrypto art, in partnership with Whitewall and Tezos, and extends an earlier edition of the exhibition which attracted 400 visitors per day, a record number of sales to collectors and extensive press coverage, whilst displayed at Hollywood’s NeueHouse, earlier this year, at Frieze LA.

For this event, 22 LED monitors and immersive projections will flood the two-floor space, creating a dramatic space to experience the work of 12 cutting edge artists 

We are really excited to revisit the format of this show in order to present these artists” says Micol Ap, the Founder and CEO of VerticalCrypto Art. “The scale of interest we received in the previous show and the support we are seeing for the artists we work with is growing rapidly- so, the opportunity to present work that we really rate, during such a key week for New York is really important to us.” 

The majority of the works being exhibited were created on Tezos, the energy-efficient blockchain, by artists including Helena Sarin, P1Xelfool, Skye Nicholas, Damjanski, Linda Dounia, Lia Something, Nicolas Sassoon, lia something, skye nicolas, Loren Bednar, Leander Herzog, Rose Jackson and Jana Styblova.

We are thrilled to continue our journey with VCA to bridge the world of traditional and digital native art. Educating and showcasing works in booths worlds to create and foster dialogue” says Laurent Möisi – Whitewall

PANEL & VERNISSAGE

Join us in exploring this unique display of emerging NFT talent with a panel of leading minds on crypto art, at 5pm EST at LUME Studios

Micol Ap

Fanny Lakoubay 

Colborn Bell

Kamiar Maleki

Skye Nicolas

RSVP

Numbers to this exhibition are limited- to secure your place in advance of our general release, please RSVP to info@verticalcryptoart

For further information, images or to arrange a press interview, please contact us at info@verticalcrypto.art

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NOTES FOR EDITORS:

About VerticalCrypto Art

VerticalCrypto Art is a leading web3 curatorial media studio for NFT fine art, digital art and new media. By elevating discourse around metaverse culture through curated auctions, exhibitions, the team provides curatorial services, content creation, NFT consultancy, and event production.

About Whitewall

Founded in 2006, Whitewall is a contemporary and lifestyle magazine which stands for creative communities both online and in the real world and introduces a bridge in between the traditional collecting world and the web3 creative.

About Tezos

The Tezos platform is designed to power the Web3 revolution and was built with mechanisms to ensure active community governance and participation–a key component of Web3. Users can directly and frictionlessly interface with each other over a decentralized network, exchanging value and interacting with various applications, without the need for intermediaries. 

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