Nestlé Surpresa Chocolate, a popular Brazilian chocolate brand from the 1980s and 1990s, is back with a new twist: NFTs.
The company has partnered with five Brazilian artists to create a collection of NFTs that depict endangered species from the Atlantic Forest. The NFTs are available for purchase on a special Nestlé website, with proceeds going to the SOS Atlantic Forest Foundation, an environmental organization that works to protect the rainforest.
The Surpresa Chocolate NFT collection is a unique way to combine nostalgia, innovation, and environmentalism. The project is a first step for Nestlé in the world of NFTs, and the company hopes to use it to raise awareness of the importance of the Atlantic Forest.
Here are some of the key takeaways from this story:
-Nestlé Surpresa Chocolate is launching a new collection of NFTs that depict endangered species from the Atlantic Forest.
-The NFTs are available for purchase on a special Nestlé website, with proceeds going to the SOS Atlantic Forest Foundation.
-The project is a unique way to combine nostalgia, innovation, and environmentalism.-
-Nestlé hopes to use the project to raise awareness of the importance of the Atlantic Forest.
The NFT collection is a win-win for everyone involved. Fans of Surpresa Chocolate can relive their childhood memories while supporting a good cause. The artists involved in the project get to showcase their work to a wider audience. And the SOS Atlantic Forest Foundation gets much-needed funding to help protect the rainforest.
This project is a sign of things to come. As NFTs become more mainstream, we can expect to see more brands use them to connect with consumers and support good causes.
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