Meta is aggressively pursuing AI initiatives like virtual assistants and enhanced imaging tools across its apps, aiming to boost engagement and compete with surging rivals.
Infusing Social Apps With Conversational AI
According to the Financial Times, Meta plans to introduce AI chatbots on Facebook and Instagram as early as September. These bots will showcase unique personalities to enable more natural conversations.
For example, Meta is developing an Abraham Lincoln bot offering sage advice in the president’s eloquent style. A chill surfer dude bot may give laidback travel recommendations. Beyond improved search and recommendations, AI could also let brands interact with customers in novel ways.
The bots will initially roll out as small pilots before potentially expanding more broadly if successful. The move shows Meta’s urgency to reinvigorate growth by infusing AI throughout its apps.
Testing Slew of AI-Enhanced Editing and Organization Tools
Meanwhile, leaked screenshots reveal Instagram is busy building new AI-powered editing capabilities. One rumored feature is a digital paintbrush for adding or removing objects in photos post-capture. Another is a “restyle” tool to transform images into different art styles.
Instagram also seems to be developing AI to identify computer-generated imagery. Additional features in exploration include auto-captioning for accessibility and AI-sorted image folders.
The rapid testing indicates Meta is fast-tracking AI integration into Instagram’s photo and video functionality to boost appeal.
Leveraging Massive Data Troves to Fuel cutting-edge AI
Meta remains highly formidable in AI research. With over 690 contributions to open-source community Hugging Face, and advanced image generation models like CM3leon, Meta has the technical firepower to compete.
Meta can tap its vast user data to train powerful AI. The company open-sourced its LLaMA natural language model and may offer a commercial ChatGPT competitor.
As rivals like TikTok and Twitter evolve, Meta appears intent on morphing its apps into “everything AI” platforms spanning conversations, photography, and beyond.
Final Thoughts on a Pivotal Moment
Meta’s intensified AI focus comes as growth stagnates and competition intensifies. Virtual assistants, enhanced editing tools, better recommendations, and more could reinvigorate its apps.
But technical capabilities alone won’t suffice if the AI lacks thoughtful utility in improving people’s experiences. Meta must avoid gimmicks and privacy pitfalls if it hopes AI can reverse troubling trends.
Still, Meta’s resources make it a formidable player in AI’s next evolution. Its ability to responsibly deploy AI’s potential may determine whether it thrives or declines as technology progresses.
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