Spanish design agency Masquespacio has created the interior of the first Mango Teen shop in Barcelona, which was informed by the metaverse and aims to provide an interactive and dream-like shopping experience.
Designed for customers aged 11 to 13, Masquespacio used graphic shapes to outline clothing displays and a colour combination of oranges and greens for the shop interior.
“The new Mango Teen store is established as a world of dreams with its different perspectives and different incoherent elements, just like when we are dreaming,” said Masquespacio.
“In this place, the dreams are made reality through the design elements that play with your mind and invite the user to interact with the objects surrounding them, bringing the metaverse world to reality.”
Masquespacio created the design elements in the shop interior to display as much clothing as possible, while also functioning as attraction points that provide a unique shopping experience.
Masquespacio co-founder Christophe Penasse commented: “At the initial point, we chose a lighter and more pinkish palette, but as this is getting a bit outdated, we decided to play with two colours that are not so explored and combined them,”
The futuristic tunnel, swimming pool, hotel reception and washing machine elements are intended by the studio to “invite the teens to enter a universe in which a new use is given to the objects, giving them the opportunity to let their imagination flow and use the space how they dream about it.”
“We searched to convert the design elements to an attraction point for the teens’ TikTok life, but at the same time create them as elements that have a function, such as an order bar or an exhibition point like the swimming pool and tunnel,” Penasse said.
As the first Mango Teen shop to open in Barcelona, Masquespacio’s design aims to create a distinct brand identity.
This news is published and verified by the NFT News media team.
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