Leading worldwide businesses are positioning themselves to gain from the metaverse concept and non-fungible tokens (NFT) as they investigate ways to maintain connections with customers.Mars Inc., the world’s largest chocolate company, has filed an NFT trademark registration for its popular brand M&M. On June 24, licensed trademark attorney Michael Kondoudis tweeted about the application, noting that it involves “NFTs and digital tokens, virtual candies and food.”
Furthermore, the June 20 application filed with the United States Patent and Trademark Office (USPTO) contains software for authenticating, transferring, and storing NFTs, digital money, and tokens, as well as crypto-collectibles.
The company stated its intention to capitalize on the cryptocurrency sector by giving NFTs and digital collectibles for some of its most successful physical products. According to the application, the company will provide virtual entertainment services such as online virtual settings with virtual consumables such as chocolate, candy, and gum.
Notably, leading global brands from different sectors are increasingly showing interest in the metaverse and NFTs as the sector grows. Currently, the growing sector is viewed as an ideal opening for brands to connect with customers.
Other food companies that have invested into the metaverse include McDonalds and KFC moving their products to the virtual world. Other notable companies showing interest to enter the metaverse include automaker DeLorean Motor Company which filed two NFT trademarks in May.
This news is published and verified by the NFT News media team.
My wife and i were very thrilled John could carry out his investigations by way of the precious recommendations he got from your very own blog. It’s not at all simplistic to simply happen to be giving out strategies that others could have been selling. Therefore we do know we have you to thank because of that. Most of the explanations you’ve made, the straightforward site navigation, the relationships your site make it easier to create – it is everything fantastic, and it is facilitating our son and us know that the subject matter is thrilling, which is exceptionally indispensable. Many thanks for the whole lot!