Good news for the “Crocodiles”
Lacoste, the iconic French fashion brand, is taking its NFT game to the next level with the launch of the UNDW3 Card. This new NFT is more than just a collectible; it’s a living, breathing representation of the holder’s engagement with the Lacoste brand.
The genesis passes: Lacoste’s first foray into NFTs
Lacoste first dipped its toes into the NFT waters in June 2022 with the launch of its Genesis Pass NFTs. These NFTs were met with overwhelming demand, selling out in just eight hours. The Genesis Pass NFTs have since given holders access to a variety of exclusive experiences, including watching the Roland-Garros tennis tournament from the Lacoste Skybox and attending exclusive community events.
Exploring the new horizon with the UNDW3 cards
The UNDW3 Card builds on the success of the Genesis Pass NFT by offering holders even more exclusive benefits. By upgrading their Genesis Pass to the UNDW3 Card, holders gain access to “The Mission,” an interactive set of digital and in-person activities. These activities include quests, games, riddles, and more, all of which are recorded on-chain.
Becoming a part of Lacoste’s “The Mission”
As of June 29, members of Lacoste’s NFT community, or “crocodiles,” can claim their first points based on their Discord activity from the past year. These points can then be used to modify the visuals of their UNDW3 Cards, reflecting their ranking and thus illustrating their unique engagement with the community in a tangible way.
Innovative journey
In this innovative journey, each UNDW3 Card morphs into a living, changing reflection of each holder’s bond with Lacoste. As the season progresses, users will witness their NFT evolve in real time, signifying each holder’s engagement with the Lacoste brand. By connecting their wallets, holders unlock numerous utilities, such as creative sessions, video games, interactive conversations, and even weekly raffles where they can win merchandise, NFTs, and additional points.
The UNDW3 Card is a major step forward for Lacoste in terms of brand engagement. By offering holders exclusive benefits and the ability to customize their NFTs, Lacoste is creating a more personal and meaningful connection with its fans. This is sure to lead to increased loyalty and engagement in the years to come.
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