KFC India is foraying into the crypto space with the launch of the quick service restaurant chain’s own non-fungible token (NFT) collection KFC Bakkt. NFT, designed by artists from across the country, is set to compete in a social media competition. The winner of the contest will also get a year’s supply of KFC, company stated.
NFT was taken down earlier today during an Instagram Live hosted by comedian, writer and actor Danish Sait and influencer Sharan Hegde.
KFC partnered with Blink Digital to mold KFC BuckETH on the Ethereum blockchain and hosted on OpenSea. The artwork is referred to as “the diverse melting pot culture that India is in”, and was created to celebrate the fast food chain’s milestone of reaching 600 restaurants in 150 cities across the country.
“Bucket is revered for KFC as our signature flavor of chicken. The bucket is a testimony to the legacy of the brand and has been an integral part of many festive moments for our customers. We are excited to introduce Bucket in a new way into the new age digital world with our first NFT – KFC Bucket – curated with vibrant designs by budding artists. The KFC Bucket provides an opportunity for KFC fans to connect with the brand in the most unique way ever,” a KFC spokesperson said in a press statement.
To participate in the NFT Contest, you must first visit the official Instagram handle of KFC India @kfcindia_official and take a screenshot of the “Ultimate Chicken Lover Checklist”, which will be available in the account’s stories. Then, you’ll need to fill out the checklist with a GIF, image, or text, and post it to your Instagram Story, tagging KFC. The restaurant chain will select a winner who will receive ownership of the KFC Bucket NFT and KFC’s supply of the year.
This information is published by the NFT News media team.
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