Infobip enters street fashion by launching a limited-edition hoodie in collaboration with IUTD Studios on Polygon

Vodnjan, November 21, 2022 – Infobip, the most connected global cloud communication platform, collaborated with IUTD Studios on launching an innovative and limited edition NFT hoodie. In cooperation with the young Canadian-Croatian designer, Joshua Čirjak, Infobip enters the street fashion game, one of the first in the tech industry to do so.

Along with the organization of Infobip’s Shift and the acquisition of the leading SEE tech-business magazine Netokracija, Infobip continues to make strides in reaching out to the developer and the entire tech community by entering the street fashion.

“Developers love hoodies, I would even say it's their favorite fashion piece. Although almost every tech company has its merchandise – hoodies, t-shirts or even socks. At Infobip, we decided to make a well-designed and limited-edition fashion piece – in short, a hoodie that people would want to wear with pride, and thus the idea of a collaboration with IUTD Studios was born. As we are among the first to do such a thing in the tech industry, so decided that a hoodie without tech was not worth making, so we added technology by integrating them with NFT tech to make them alive in the digital world,” said Ivan Burazin, Chief Developer Experience Officer, Infobip. 

Thanks to the built-in reader, each of the 300 fashion pieces are unique and authentic, which can be verified by scanning the NFC tag with a smartphone. The Infobip Worldwide hoodie is inspired by Infobip's mission to connect people globally. It shows the spread of the company, which is present in over 70 cities around the world listed on the back of the hoodie.

“Also, along with the hoodie, we created a set of special accessories – pins, each of which represents one of Infobip's global locations. With this, we wanted people all over the world to be able to collect and combine pins on their hoodies and thus give them an additional dimension of uniqueness,” said Burazin.

IUTD (I Used to Dream) Studios is a trending design studio started by the young Croatian designer Joshua Čirjak, who previously collaborated with celebrities and global brands for which he made designer clothing. In cooperation with Infobip, he successfully combines modern technology and his famous design. 

“My idea was to create a hoodie that is alive, has a heart and is unique. Each hoodie also features a built-in NFC tag that enables the owner to possess it in both parallel worlds in which we live – physical and digital. It is a great honor for me to cooperate with Infobip. I am extremely grateful that together we managed to do something extraordinary and innovative,” added Joshua Čirjak, Creative Director, IUTD Studios. 

“Every future buyer of Infobip Worldwide hoodie will be asked for their Polygon address prior to completing the purchase. Once they receive the hoodie, they will be able to claim their NFT by touching the NFC tag, after which the option to add it to their digital wallet opens. There are no payments needed (also known as “gas fees”) for the owner of the Infobip Worldwide hoodie, as Infobip’s backend service will create or „mint“ the NFT for them and after adding it to the wallet, anyone can touch the NFC of the hoodie and automatically check the authenticity via OpenSea.” said Marko Marinovic, CTO of Blank the company Infobip tapped to create the technology.

All information about the limited series of IUTD Studios x Infobip hoodies, as well as personalized accessories, will be available on the website.

About Infobip: 

Infobip started as a small startup from Vodnjan in Istria. Today, with more than 16 years of experience in the IT industry, it employs over 3,600 people globally and operates on six continents through more than 70 offices. The reason for this success is Infobip's communication platform and services for business entities that can reach almost 7 billion users in more than 190 countries. This enables seamless mobile communication between business entities and their end-users – on every channel and device, at any time and regardless of where they are in the world. In the past 12 months alone, over five billion people have used Infobip's services. The company cooperates and is in partnership with leading mobile operators, messaging apps developers, banks, e-commerce, social networks, and tech companies. Infobip is recognized worldwide as the winner of numerous awards for the quality of the services it provides, cooperating with the world's largest chat apps such as WhatsApp, Viber and Telegram, as well as with globally recognized brands such as Virgin Megastore, Strava, Uber, Zendesk, Burger King and many others.

Media contact:

Andrej Mendaš

andrej.mendas@infobip.com

+385995893355