Haas F1 Team Partners with OpenSea

Despite the increase in sports partnerships with crypto brands, many have turned out to be unsuccessful.

American-owned F1 team Haas has announced its partnership with OpenSea. The deal makes OpenSea the official NFT Marketplace partner of the F1 team.

As part of the deal, Haas and OpenSea will collaborate to produce custom NFTs. They will also develop a utility to drive fan engagement. The partnership will provide an opportunity for cross-promotion. Thus, the OpenSea logo will appear on the Haas F1 Team VF-22 series cars.

Shiva Rajaraman, VP of Product at OpenSea noted that NFTs unlock new experiences and ways to bring people around the things they already love. He said:

“We’re looking forward to bringing innovative collections to life with the Haas F1 Team, building new experiences for their community of dedicated fans, and providing new ways for everyone to get even closer to the action.”

Haas’s deal with OpenSea is the latest partnership involving a sports brand as crypto and Web3 firms rack up sports partnerships to tap existing sports fan communities.

Guenther Steiner, Team Principal of Haas F1 Team, is confident that the partnership with OpenSea will work out. “We’ve waited to find the right partner in the NFT space, and in OpenSea, we’ve found exactly that,” Steiner said. Steiner expressed his belief that Haas is in good hands given OpenSea’s position as an industry leader.

“It’s going to be exciting for us to take our first steps into the NFT environment and engage with OpenSea’s passionate community,” he concluded.