Floor, a leading app for tracking NFT holdings, is launching a series of mobile-exclusive NFT art in partnership with renowned artists. By making high-quality NFTs accessible on iOS and Android, Floor aims to drive mainstream adoption of web3 and digital collectibles.
Pioneering Mobile-First NFT Art
On July 26th, Floor will unveil the first drop from its “Icons: Series One” – a set of 10 weekly NFT releases available only via the Floor iOS and Android apps.
The inaugural NFT titled “Ground Level Garden” is created by Vinnie Hager, known for the wildly popular doodle art series Letters. Floor will airdrop the open edition NFT to buyers for just $29.99, avoiding gas fees.
Details are scarce regarding the other featured artists. But Floor CEO Chris Maddern hints they are already web3 standouts. With accessible pricing of $19.99-$49.99 per piece, Floor makes high-caliber NFT art attainable for mainstream mobile users.
Navigating App Store Limitations
Selling NFTs through mobile apps has obstacles, chiefly the 30% fee Apple and Google charge on in-app transactions. This steep cut counters web3’s decentralization ethos.
But Floor believes mobile NFT commerce is crucial for mass adoption. Hence, it is absorbing the platform fees so artists and collectors aren’t impacted. Floor has collaborated extensively with Apple and Google to align policies around mobile NFTs.
Google’s impending updates enabling more NFT features on Android is a promising sign. Floor’s willingness to play by Big Tech’s rules may set a precedent.
Unlocking Utility and Customization
Beyond just digital artworks, Floor’s Icons NFTs unlock utility and personalization. Buyers can customize the Floor app icon and UI elements to reflect their owned Icons art.
This gamification makes collecting feel more engaging and personalized. With robust utility, Floor’s mobile NFT drops become more than just JPEGs – they allow self-expression and participatory fun.
Positioning Mobile Apps as Onramps to Web3
As a mobile-first platform, Floor aims to position smartphone apps as the catalyst for mainstream web3 adoption.
Mobile apps meet users where they already are. Onboarding to crypto wallets and NFT platforms poses a steep learning curve on desktop experiences. Floor makes experiencing web3 as easy as downloading an app.
With $8 million raised in 2022 and Christine Hall, ex-Robinhood Crypto COO, as co-founder and CEO, Floor has the pedigree and capital to make its vision a reality.
Floor believes mobile apps with seamless NFT integration will drive the next wave of web3 growth. Their movement to bring exclusive NFT art to iOS and Android could set a precedent.
Advantages of Mobile-Based NFT Commerce
Several factors make mobile apps ideal onramps for onboarding mainstream users to NFT collecting:
- Convenience – Apps meet users in their natural smartphone environment rather than needing desktop access.
- Simplicity – App interfaces like Floor simplify purchasing and storing NFTs unlike complex markets.
- New Monetization – Apps can unlock new revenue through exclusive NFT drops and utility.
- Virality – App ecosystems make sharing and social buzz around NFTs seamless.
- New Use Cases – Mobile apps can seamlessly integrate NFT ownership for functionality like customization.
Floor recognizes these advantages in spearheading high-quality mobile NFT drops. Its model provides a template for other apps to drive web3 adoption on mobile.
Mass Adoption Hinges on Accessibility
Floor’s bet is that mobile apps hold the key to transitioning digital collectibles from a niche to a mainstream phenomenon. Removing barriers like desktop-centricity, complex workflows, and cost is crucial.
By absorpting platform fees and partnering with renowned artists, Floor aims to make world-class NFT art accessible to any iOS or Android user globally. If its mobile-first strategy succeeds, Floor could profoundly shape the trajectory of web3.
Other platforms would be wise to monitor Floor’s upcoming NFT drops. Solving mainstream accessibility issues could unlock web3’s full disruptive potential across industries. When quality NFT experiences arrive in users’ pockets, mass adoption follows.
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