FIRST METAVERSE CITY FOR THE CREATOR COMMUNITY OPENS

On June 3, 2022, DEIP — the first Web3 creator economy protocol for tokenization of intangible assets — officially opened DEIP Metaverse City, the first virtual city built by creators, meta-architects, and 3D artists. DEIP Metaverse City built on Arhead Metaverse allows creators from all over the world to unite in the virtual world, facilitate the transition to the Web3 using DEIP technologies, and shift towards a decentralized platform. Here, all participants can find the necessary tools to create businesses and control ownership of their assets and decide how to monetize them. 

DEIP Metaverse City is a totally unique space designed to reflect the mission of DEIP and its brand identity. The city was created by the leading teams of ARHEAD Metaverse ecosystem, BALAGAN creative agency and ATRIUM architectural studio. In collaboration with DEIP, they have worked to recreate the image of the company in virtual architecture, designing everything from buttons to buildings and squares, while integrating branding and color palette in textures and lighting. The architects started by building the functional-spatial structure of the city, defining its scale, and creating the visuals of these spaces to give the right atmosphere and provoke emotions. As a result, a sequence of five totally different typologies was created: a three storey high exhibition space, a boulevard, a maze-like environment of many intersecting streets, tunnels, and a square with an amphitheater. 

“We like to create lively, visually diverse environments, where the city unexpectedly unfolds to the viewer and we have implemented these qualities in our project. Of course, we had much more flexibility compared to working in the physical realm. Overall we've managed to bring together different kinds of urban spaces that visitors might find in some cities. The exciting spatial experience that you can find walking around Rome all day is packed into a 15-minute walk in a virtual setup,” ATRIUM architectural studio stated.

“DEIP is building the core infrastructure for the easy transition to Web3. It was important for us to open the space where creators could meet each other, collaborate, learn more about the latest technological developments, and move towards the decentralized creator economy. DEIP Metaverse city is a great example of a project that has become a meeting point for talented creative minds. Already during the first day the city was visited by representatives of Metapurse, Centre Pompidou, Fondazione Giacomo Brodolini, Mubert and many others. This is just a beginning,” – said Alex Shkor, CEO and co-founder of DEIP. 

“The desire for knowledge and discovery is a unique feature of human nature. In the 20th century, people studied the ocean and discovered space. And in the new millennium, people are not only discovering, but also creating their own worlds thanks to the development of Web3. We decided to send our guests to a fantasy digital metropolis. After all, digital technologies, circuits and microchips are the basis of a new era of human development: a transparent and open era of the new digital economy with Web3,” noted Konstantin Belyakov, Co-founder & Creative director of BALAGAN, 4 Сannes Lions, Grammy's, Сlio, D&AD, EuroBest and nominee for more than 60 different awards. 

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DEIP provides an environment for creators by enabling the discovery, evaluation, licensing, and exchange of intangible assets. It does so by facilitating the transition to Web3 via the DEIP protocol; shifting digital content storage from centralized entities (publishers) to decentralized platforms where creators retain greater control and ownership of their work. DEIP brings together creators and economic players worldwide to a decentralized platform where all involved participants can find the necessary tools to create businesses and control their ownerships and monetization approaches.

DEIP’s ecosystem brings Web3 and the creator economy together. There are already six projects being implemented using DEIP’s technology, including Arhead, a phygital platform for creators, businesses, and social networks that currently has over 200 digital creators making art via their tech; Dearch.space, a virtual architecture and design platform built for creators and enthusiasts to discover the new industry, make money, and form a community; Legal Music offering NFT ticketing and internal coins for concert organizers, artists, and music distributors to put a stop to goods and event-ticket counterfeits and music piracy.