Individual world record breakers will receive NFT and US $50,000 EBU extends broadcast deal to nine more as NBC expands coverage Aquatics world governing body FINA will award a personal non-fungible token (NFT) to any athlete who breaks a world record at the World Championships in Budapest, starting June 18.
FINA has partnered with Budapest-based digital artist Crizbo to create an example of each individual world record that will be created and awarded to the athlete, who will also receive a US $50,000 prize.
The organization says the initiative reflects its desire to use digital technologies to enhance the sport and appeal to younger audiences.
“Breaking a world record is a very special moment in any athlete’s career,” said FINA President Hussein Al-Musallam. “We are very excited to use state-of-the-art digital technology to create a portable and sustainable way of capturing athlete achievements in the pool … that is fully in line with the recommendations of the FINA Improvement Committee on Digital Transformation. Delighted to be one of the first international associations to take the concept forward.”
The 2022 Championships in Budapest is being held for the first time since 2019 due to the COVID-19 pandemic and includes swimming, diving, water polo and artistic aquatics events.
This news is published and verified by the NFT News media team.
