Digital dough: Papa John’s debuts pizza NFTs

Digital dough: Papa John’s debuts pizza NFTs

Papa Johns, the globally renowned pizza brand, is taking a slice of the digital world by entering OneRare’s Foodverse to launch its first-ever digital collectibles on the platform. In a move that confirms the growing trend of innovation in the food industry, Papa Johns’ iconic flavors will now be immortalized as Pizza NFTs.

Papa Johns brings its classics to the Metaverse

In partnership with OneRare, Papa Johns is set to unveil its exclusive collection of digital collectibles, featuring three of its best-selling pizzas as NFTs. These collectibles, available exclusively in OneRare Kitchen, aim to delight food enthusiasts and unlock a whole new realm of Web3.0 for their owners.

The collection includes the Super Papa’s Pizza, the Spicy Chicken Ranch Pizza, and the Vegan Sheese Garden Special Pizza. These NFTs aim to encapsulate Papa John’s signature flavors and will now be available to mint for fans and foodies across the world.

Keeping up with technology

As part of its entry into the world of virtual experiences, Papa Johns will also establish a virtual experience center in OneRare’s Foodverse. This immersive center will give global foodies a glimpse into the history of the brand and its legendary recipes, offering a unique way for fans to experience Papa John’s signature flavors.

Tapan Vaidya, CEO of Papa Johns UAE KSA & JOR, expressed the company’s commitment to staying ahead of the curve and exploring innovative technologies like NFTs and Web 3.0. He believes that this partnership with OneRare is a step in the right direction to capture the attention and loyalty of the next generation of consumers.

Food NFT trend confirmed?

The move by the American Pizza giant comes as no surprise. As we’ve recently reported, the food NFT market is experiencing significant growth, and research shows no sign of it slowing down anytime soon. In the last few months, several companies have joined this trend. Besides, Papa Johns is no strange to the world of NFTs. Last year the company held its Papa X Cheddar campaign, which featured a giveaway of 19,840 NFTs.

The future of food is digital, and both OneRare and Papa Johns are leading the way with these digital collectibles.

Source: nft.news

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