Merging the physical and virtual worlds
Coca-Cola Srbija, the Serbian division of the iconic soft-drink company, has announced a partnership with Solana-based NFT platform SolSea to launch a series of NFTs and merchandise at EXIT Festival. This initiative demonstrates Coca-Cola’s continued commitment to exploring the digital space and merging the physical and virtual worlds.
The Magic Mirror
The centerpiece of the partnership is the “Magic Mirror” installation, which will be located at EXIT Festival. The Magic Mirror will allow festival attendees to see themselves wearing random Coca-Cola merchandise in real-time 3D. Attendees can then capture their digitally dressed selves by scanning a QR code with their mobile devices.
The Magic Mirror is a unique way for Coca-Cola to engage with festival attendees and promote its brand in the metaverse. It also underscores the company’s commitment to innovation and its willingness to experiment with new technologies.
Coca-Cola’s NFT history
Coca-Cola is no stranger to the world of NFTs. In 2021, the company auctioned four charity NFTs for International Friendship Day. It then followed up with a second round of NFTs in 2022, this time in support of Pride Month.
The partnership with SolSea and the Magic Mirror installation represent the latest chapter in Coca-Cola’s NFT journey. The company is clearly committed to exploring the potential of this new technology, and it will be interesting to see what other innovative initiatives it comes up with in the future.
Other brands exploring NFTs
Coca-Cola is not the only major brand that is exploring NFTs. Other companies that have recently entered the NFT space include Starbucks, Porsche, and Gucci. These brands are all looking for ways to engage with their customers in new and innovative ways.
The adoption of NFTs by major brands is a sign that this technology is here to stay. NFTs have the potential to revolutionize the way we interact with brands, and it will be exciting to see how this technology develops in the years to come.
The partnership between Coca-Cola Srbija and SolSea is a significant development in the world of NFTs. It demonstrates the growing interest of major brands in this technology, and it could pave the way for more innovative NFT initiatives in the future.
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