Cadbury gems is a popular candy brand known all over the globe. The organization has unveiled their first ever NFT collection. They are trying to get involved in philanthropic work through this move.
Cadbury Gems will initiate a campaign with its Junior NFT title and have decided to join with a blockchain for philanthropist act. GuardianLink, a blockchain platform will transform the art created by children across the country into NFTs. This is also the initial NFT linked association for Cadbury Gems. Cadbury was valued at $18.9 Billion when Kraft announced that they will be acquiring it in 2010.
Beginning this month, the brand will invite parents to upload their children’s paintings on its website. Thus, Cadbury Gems will make an online gallery showing the NFTs, which collectors can purchase from GuardianLink.
This campaign inaugurated by Mondelez holds importance for us since both instruction and psychosocial assistance are evaluated significant sectors of Save the Children’s programmes,” announced Yasmin Riaz. Riaz is the administrator, of Resource Mobilization for Save the Children, India. “The activity intends to give children a feeling of wellbeing and motivate them to participate towards securing liberties of children from communities.”
The company has a higher aim in this initiative. They not only want to uplift the passion hidden inside children. But their motive is to help the underprivileged children by offering psychosocial support and education. The digital collectibles will be available on the GuardianLink website where all the bids and acquisition process will take place.
This news is published and verified by the NFT News media team.
