Brazil’s largest media conglomerate, Globo Network, has announced plans to expand into the crypto market. The company will focus on non-fungible tokens (NFTs), tokenization, and blockchain technology.
“We are excited to explore the potential of these new technologies,” said Douglas Fuchs, Globo’s chief technology officer. “We believe that they have the potential to revolutionize the way we create, distribute, and interact with media.”
Globo has already made some initial forays into the crypto market. In February 2022, the company launched an NFT collection based on its popular reality TV show, “The Masked Singer Brazil.” The collection was a success, with the NFTs selling out in minutes.
In April 2022, Globo partnered with GOL Airlines to purchase MCO2 tokens from MOSS. MCO2 is a token that can be used to offset carbon emissions. The purchase was part of Globo’s commitment to sustainability.
At the Digital Finance Brazil event on June 22-23, Globo will provide more details about its plans for the crypto market. The company is expected to announce new NFT initiatives and partnerships.
Globo’s expansion into the crypto market is a sign of the growing interest in digital assets among mainstream businesses. As more companies adopt crypto, the market is likely to continue to grow.
Here are some additional details about Globo’s crypto initiatives:
- NFT collection based on “The Masked Singer Brazil”: The collection consisted of 10,000 digital artworks of the masked characters from the show. The NFTs were distributed to viewers who participated in an interactive quiz during the show.
- Partnership with GOL Airlines to purchase MCO2 tokens: Globo purchased 1,000 MCO2 tokens from MOSS. The tokens will be used to offset the carbon emissions from essential corporate travel.
- Plans for the future: Globo plans to launch new NFT initiatives and partnerships. The company is also exploring the use of blockchain technology for other applications, such as secure voting and supply chain management.
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