The German Intelligence Agency, Bundesnachrichtendienst (BND), has launched a non-fungible token (NFT) collection in a bid to attract young talent well-versed in blockchain technology.
The collection, called “Dogs of BND” features 999 generative dog-themed profile pictures (PFPs), each sporting cyber security-themed attire. The catch is these NFTs are only accessible through a gamified blockchain treasure hunt.
To mint an NFT from the collection, participants must hunt for a hidden string of characters—a wallet address, transaction hash, block, or token number—that has been carefully concealed by the agency. Only those with a sharp eye and a keen sense of cyberspace will be able to find it.
The “Dogs of BND” collection was unveiled by the agency earlier this month. Minting into the collection costs less than 1 cent, excluding gas fees. However, once acquired, the value of these tokens can surge considerably. At present, the collection’s floor price on the secondary marketplace, OpenSea, stands at 0.045 ETH, or around $82.
Out of the 999 NFTs, twelve are presumably kept by the agency. The treasure hunt will conclude once all 987 tokens have been minted, creating a sense of urgency and competition amongst participants.
The primary objective of this unique treasure hunt is to discover and attract youthful minds proficient in the realm of blockchain technology. The initiative aims to strengthen the agency’s cybercrime fighting capabilities. Additionally, the BND seeks to engage its Instagram following, hoping to attract users who are not just tech-savvy, but also have a strong interest in NFTs.
In a statement to BTC Echo, the agency emphasized the need for cyber security experts, noting:
“We are also looking for talents in the field of cyber security in the future. So an NFT collection was an obvious new offering for our Instagram community.”
The BND’s experiment in integrating NFTs into its recruitment strategy is a clear sign of how the digital currency world is making its mark in unexpected sectors. Whether or not other agencies will follow suit remains to be seen. For now, however, it’s safe to say that the treasure hunt for the Dogs of BND is well and truly on.
About the BND
The Bundesnachrichtendienst (BND) is the foreign intelligence service of Germany. It is responsible for gathering and assessing foreign intelligence to protect Germany’s national security. The BND is headquartered in Berlin and has a staff of over 6,000 people.
About the Treasure Hunt
The BND’s treasure hunt is a gamified way to attract young talent to the agency. Participants must hunt for a hidden string of characters to mint an NFT from the collection. The value of these NFTs can surge considerably once they are acquired, creating a sense of urgency and competition amongst participants.
The treasure hunt is a clever way for the BND to reach a new audience and attract top talent. It is also a sign of how the digital currency world is making its mark in unexpected sectors.
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