Luxury mogul and CEO of LVMH Bernard Arnault reveals his ownership of digital collectibles, despite previous hesitance towards the technology.
Past attitudes and family interest
Although Bernard Arnault, the world’s richest man and CEO of luxury conglomerate LVMH, has demonstrated a lukewarm attitude towards non-fungible token (NFT) technology in the past, his sons have shown considerably more enthusiasm.
Alexandre Arnault once showcased a jewel-encrusted Cryptopunk Tiffany pendant, while brother Frédéric Arnault, CEO of Tag Heuer, expressed excitement for Web3 tech through NFT display functionality on the luxury watch brand.
In a conversation with Ian Rogers, former advisor and chief digital officer of LVMH, Arnault disclosed his personal NFT collection. Rogers, now the chief experience officer at Ledger, confirmed this during an Aarthi and Sriram podcast.
Exploring the NFT space
Bernard Arnault’s foray into the world of NFTs signifies a shift in his perspective towards the technology. It also highlights the increasing interest in digital collectibles among influential figures in various industries.
As the owner of 75 luxury brands, including Louis Vuitton, Tiffany, and Tag Heuer, Arnault’s involvement in the NFT space may encourage further adoption and innovation in the realm of luxury goods.
In the Aarthi and Sriram podcast, when asked if Arnault had a wallet containing NFTs, Rogers stated the following:
“There’s no question, he has shown me, on his own volition, his OpenSea page. Which means, he had to pull out his phone, find it and then take me through it. So, yes.”
Implications and future developments
With Arnault’s revelation of his NFT collection, it is evident that the technology is making headway into the world of luxury. It will be interesting to observe how his involvement could shape the future of NFTs and luxury items. Arnault’s previous hesitance, followed by his eventual embrace of NFTs, demonstrates the potential for growth and acceptance of this emerging technology.
All in all, even the richest man in the world cannot resist the allure of digital collectibles. As the saying goes, if you can’t beat them, join them—or, in Arnault’s case, collect them.
This information is published by the NFT News media team.
