Barbie, the beloved Mattel’s toy figure, has once again reinvented herself. This time, she’s stepping into the world of Web3, aided by the women-led brand Boss Beauties. Together, these two powerhouses are launching a unique line of on-chain virtual collectibles, offering a nostalgic trip down Barbie’s illustrious career lane since her inception in 1959.
A celebration of Barbie’s diverse careers
The debut collection, “Boss Beauties x Barbie,” is an homage to Barbie’s 250 careers. Crafted in Boss Beauties’ signature style, the NFTs include a wide array of professions – artists, astronauts, CEOs, doctors, veterinarians, pilots, and more.
Welcome to Web3, @Barbie! 💖
We’re so excited to announce the #BossBeautiesxBarbie You Can Be Anything collection in celebration of over 250 Barbie careers!
Barbie can be anything, and so can you, BB ✨ pic.twitter.com/9sYAqVYJLS— Boss Beauties (@BossBeauties) May 9, 2023
Sold as a pack of four on the NFT-specialized Flow blockchain, these collectibles are available for a mere $25, avoiding the complexities of cryptocurrency transactions.
Stepping towards women’s empowerment in Web3
This collaboration is not just about creating collectibles. It is about embracing the mission of Boss Beauties: to onboard the next one million women and girls into a Web3 world. By offering a low entry point and an easy check-out process, the two brands aim to make Web3 more accessible to Barbie fans.
Our CEO @lisacmayer is such a boss 🤩 Go BB, Go!
Hope to see you soon on our IG Live too 💕 https://t.co/Aq3dnYmL2P https://t.co/fIvbZA6mBG— Boss Beauties (@BossBeauties) May 10, 2023
As Lisa McKnight, Mattel’s Global Head of Barbie and Dolls, pointed out, the partnership is a proud step towards enabling women and collectors to explore the virtual world of Web3.
Real-world perks and a chance to be rare
Early access to the Boss Beauties x Barbie collection is already available, with the official launch scheduled for May 18 at Veecon. Each pack will offer a surprise element, presenting NFTs of varying rarity levels that unlock both digital and real-world perks.
Holders could get their hands on “common” cards or even “super rare,” “ultra rare,” and “exclusive” ones. The rarest of these unlock tangible rewards, like limited-edition Barbie “Career of the Year” doll sets or tickets to the immersive “World of Barbie” exhibition in Los Angeles.
The future of Barbie and Web3
The Boss Beauties x Barbie collaboration promises much more than just NFTs. Additional benefits include access to virtual Career Conversations with women leaders and a surprise virtual collectible for early-access purchasers.
Furthermore, the Warner Bros. Barbie film starring Margot Robbie, set to premiere in July, will reveal an exclusive career trait. This foray into Web3 underscores Mattel’s commitment to integrating blockchain-based products with its brands, even as the terminology transitions from NFTs to virtual collectibles. Barbie’s journey into the metaverse has just begun, and it’s already looking fascinating.
This information is published by the NFT News media team.
