The Teletubbies are taking a fashionable leap into the metaverse with a new virtual fashion collection created in collaboration with the digital fashion house House of Blueberry.
The exclusive collection features over 130 pieces inspired by the iconic characters’ magical and vibrant colors. It is available in the virtual world of Second Life, where users can purchase and wear the items to express their personal style.
The collection has a distinct emphasis on inclusivity and self-acceptance. The designs are available in a variety of sizes and styles to appeal to individuals of all ages and genders.
Ashley Hopkins, Chief Creative Officer at House of Blueberry, expressed her delight at the collaboration. She said creating the playful and colorful collection was a pleasure, emphasizing that the shared community spirit and advocacy for self-expression between House of Blueberry and Teletubbies made the partnership a natural fit.
Melissa Goodrich, Director of Brand Management at WildBrain, mirrored Hopkins’ enthusiasm. She noted the excitement of partnering with House of Blueberry to broaden the Teletubbies’ presence in the metaverse. She pointed out that the franchise’s playful nature and universal appeal gave their partners the freedom to experiment in the fashion sphere.
Goodrich went on to praise House of Blueberry’s role as the leading digital fashion house, which empowers users through self-expression. Goodrich added that the lovable, colorful Teletubbies were eager to add a touch of Tubby-wonder to the metaverse alongside them.
Following successful collaborations with Koi and Christian Cowan, the Teletubbies continue to capture the hearts of fashion enthusiasts decades later. This latest venture invites fans to join the Tubby revolution in the metaverse and explore their mesmerizing virtual fashion collection.
The Teletubbies Metaverse Fashion Collection is available now in Second Life. To learn more, visit the House of Blueberry website.
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