Nike and Fortnite Partner Up, But NFTs Are Nowhere to Be Found

June 21, 2023June 21, 2023

Video game sensation Fortnite and global sportswear titan Nike have partnered up to create a new experience for players. The collaboration, called “Airphoria,” is a virtual sneaker hunt that takes place in Fortnite’s Creative Mode.

Players who participate in the Airphoria event can earn a special in-game “back bling” that mimics the iconic Nike Air Max sneakers. However, despite the initial speculation, the collaboration does not feature NFTs within the Fortnite game.

This is a disappointment to some gamers who were hoping to be able to use NFTs to purchase and trade Nike cosmetics in Fortnite. However, Epic Games, the developer of Fortnite, has said that the company is not currently planning to integrate NFTs into the game.

The Airphoria event is still a significant step for Nike in the world of Web3. The company’s .Swoosh platform is a virtual marketplace for NFTs, and the Airphoria event could help to promote the platform to a wider audience.

It remains to be seen whether Nike will eventually integrate NFTs into Fortnite. However, the Airphoria event is a sign that the company is serious about exploring the potential of Web3.

Here are some of the reasons why Nike may have decided not to integrate NFTs into Fortnite:

NFTs are still a relatively new technology, and there is some uncertainty about their long-term future.
Some gamers are opposed to the use of NFTs in games, and Nike may have wanted to avoid alienating these players.
NFTs can be expensive, and Nike may have not wanted to alienate players who cannot afford to purchase them.

Whatever the reason, the Airphoria event is a significant step for Nike in the world of Web3. It will be interesting to see how the company’s NFT plans develop in the future.

Want more? Connect with NFT News

*All investment/financial opinions expressed by NFT News are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.

NFT News Team

This information is published by the NFT News media team.