Renault, the French multinational automobile manufacturer, has announced the launch of its second non-fungible token (NFT) collection, RACING SHOE5, following the success of its first genR5 NFT collection. This innovative offering brings together the worlds of automotive design and fashion, allowing fans to own exclusive, custom-designed sneakers inspired by the iconic R5 Turbo models while engaging with the popular NFT market.
The RACING SHOE5 collection
Renault’s RACING SHOE5 series comprises 960 pairs of sneakers in five custom-designed styles, each inspired by a different flagship R5 Turbo model. A sixth design pays homage to the R5 Turbo 3E, created in collaboration with the R3NLT web3 community.
we need you!
— R3NLT (@Renault_NFT) May 4, 2023
take part in this creative process
join a unique experience, help design a collector sneaker
make an R5 Turbo 3E sneaker come to life
the main vote is happening on Discord for #genR5 holders
but we also want your opinion here 👇 pic.twitter.com/pqCVYfaAS9
Each pair of sneakers is connected to a “digital twin” NFT as a piece of 3D artwork registered on the blockchain. The sneakers will be sold for €265 ($292 approx.), and their corresponding NFTs will be available for purchase online starting May 17, with early access for R3NLT web3 community members from May 15.
Eco-Friendly meets iconic: R5 Turbo-inspired sneaker design
The collector’s edition sneakers feature design elements reminiscent of the R5 Turbo, with rear slopes evoking the car’s chassis, interiors inspired by upholstery, and laces resembling seatbelts. An NFC chip is pre-installed into the shoes, and scanning the chip reveals a second NFT – a certificate of authenticity in the form of a “digital passport.”
This passport contains the shoe’s unique identity card, along with information on its composition, materials, and production history. The sneakers are made using eco-responsible materials, including LWG (Leather Working Group) certified leather, emphasizing Renault’s commitment to sustainability.
Road to adoption: Renault paves the Way for NFT market expansion
The NFT sector continues to grow despite the bear market. Factors driving this growth include increasing acceptance by mainstream brands, digital property rights, celebrity impact, and rising demand for digital artwork.
Renault’s foray into the NFT market showcases its innovative approach to technology and energy in the automotive industry.
The RACING SHOE5 collection offers a unique opportunity for brand enthusiasts to engage with Renault through an immersive 3D experience. By combining exclusive sneaker designs with NFT technology, Renault is continuing to establish itself as a modern and innovative leader in the automotive world.
By bridging the worlds of automotive design, fashion, and blockchain technology, the RACING SHOE5 collection showcases a future driven by decentralized technologies.
Source : nft.news
This information is published by the NFT News media team.
