Wrigley, the American chewing gum company owned by multinational food corporation Mars, is set to make its entrance into the NFT and Metaverse space with its new trademark, “Juicyverse.” The company submitted a trademark application to the United States Patent and Trademark Office (USPTO) on March 24.
Wrigley’s Web3 Wonderland: Juicyverse
In line with the expanding food NFT market trend, Wrigley’s recent application suggests the company’s intention to offer Web3 services, providing downloadable image files featuring artwork, apparel, confectionery, candy, and snacks authenticated by NFTs.
Additionally, the company mentions the inclusion of avatars for virtual environments, downloadable audio and video recordings, as well as non-downloadable video games.
Wrigley has filed a new trademark application for JUICYVERSE
The application claims plans for: ▶️ NFTs + NFT-Backed Media ▶️ Virtual and Physical Candy ▶️ NFT + Crypto-Collectible Sharing Software …and more!#NFTs #Metaverse #Web3 #MetaverseNFT #Wrigleys #Crypto #NFT pic.twitter.com/oY36WwtPPv
— Mike Kondoudis (@KondoudisLaw) March 29, 2023
With Juicyverse, Wrigley plans to create a virtual environment where users can engage in recreational, artistic, leisure, and entertainment activities. Users will also have the opportunity to connect with each other as they explore the diverse offerings of the company.
Food giants savor the Metaverse
The chewing gum multinational now joins the continuously growing number of food brands that have ventured into the NFT and Metaverse realm.
Some of the most notorious examples include KFC, which applied for NFT-focused trademarks with a mission to join the metaverse, Orbitel, which announced the dawn of Boba man NFT; and even Starbucks, which recently released its very first premium NFT collection
Wrigley’s own parent company, Mars, had already filed NFT-related trademark applications for its SNICKERS and M&M’s brands.
As Wrigley prepares to launch its Juicyverse, the food giant’s foray into the NFT and Metaverse space marks yet another milestone in the adoption of these technologies by major corporations.
