A major player in the NFT space, Snoop is considered a seasoned veteran of blockchain-based music endeavors. With major feats such as a multi-million dollar ($45 million by some accounts) collection with Gala Music, several NFT mixtapes, and the rebuilding of the iconic Death Row Records as a Web3 label under his belt, When Snoop Makes the NFT Moves So people pay attention. This is why his latest venture with Billy Ray Cyrus and The Avila Brothers is starting to gain traction with NFT enthusiasts and general consumers alike.
Through interactive metaverse concert company Animal Concerts, Snoop, Billy Ray and The Avila Brothers are bringing their iconic 2022 collaboration “A Hard Working Man” to the blockchain in a unique way. Built as a multifaceted project, the trio’s singles have been transformed into a PFP collection, a gamified NFT experience, and a token incentive.
Unlike other Music NFT releases – including those from Snoop – “A Hard Working Man” was created for the explicit purpose of fan interconnectivity. Separated into three-level drops, the collection touches on community building and asset utility through a gamified drop experience that generates exclusive redeemables.
Paired with the message found in the song “A Hard Working Man”, the extensive PFP collection speaks to the qualities of quintessential Americana itself. In each NFT, Snoop and Billy Ray are depicted in outfits associated with hard-working jobs. From electricians, construction workers, and farmers to doctors and firefighters, Snoop and Billy Ray straddle skilled labor positions, wearing the clothes and expressions you’d expect from their blue-collar alter-egos.
This news is published and verified by the NFT News media team.
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