Aloe Yoga Releasing Its first RTW collection At New York Fashion Week

Aloe Yoga Releasing Its first RTW collection At New York Fashion Week

Aloe Yoga, a leading fashion and lifestyle brand, is presenting its first ready-to-wear collection in association with its first NFT on Moonpay’s HyperMint platform with an experiential presentation that will unveil the latest Holiday 2022 capsule collection while immersing audiences physically and digitally in a refreshing brand world.

The Aspen Collection is Aloe’s celebration of the spirit of adventure, inspired by outdoor, and winter sports, mountaineering, and APR skis. The collection represents the athleisure brand’s first foray into winter performance wear and luxury prt-a-porter. Show viewers will see the collection for the first time. They will also be able to try out the luxury collection through the Augmented Reality Mirror powered by Snap.

“The Aloe Aspen collection is an experience in itself, where luxury meets high performance. Being able to try the collection in real-time through augmented reality, and receiving an irrevocable certificate of ownership not only enhances the shopping experience but also enhances the authenticity, transparency, and security of our products and forms the building blocks for delivering lifetime value. Rewards to our most loyal customers.” Angelique Wendt, VP and Head of Marketing at Aloe Yoga.

Says Danny Harris, “Aloe exists at the intersection of fashion and wellness, so we at NYFW see our Aspen Collection as the perfect place to host our high-end line, which runs studio-to-street is both.” -CEO and co-founder of Aloe Yoga. Web3 enhances the ability of brands to protect their identity and provides new ways to foster loyalty and growth strategies,” said MoonPay CEO Evan Soto-Wright. Our partnership with Aloe Yoga Marks is yet another step towards ensuring fashion is poised to usher in a new and exciting digital and physical fashion era. This is a game-changer for fashion and will fundamentally change both brands and consumer behavior going forward.”

The collection includes 17 distinctive styles, including performance-ready ski suits, ribbed cashmere sets, floor-length faux fur jackets, and water-resistant outerwear and accessories. Prices range between $54.00 – $1425.00. Customers purchasing from this limited-edition collection will receive an Aloe exclusive NFT providing a certificate of ownership.

Aloe’s collaboration with Moonpay and Hypermint is the first of its kind. The wellness brand and infrastructure company is also partnering with Digital Twin Studios to bring the NYFW experience to life.

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