Duolingo, an American educational technology company that creates apps for language learning, has joined the metaverse. The famous application is driving game developers to make their own language learning content on Decentraland’s virtual blockchain environment and Roblox gaming platform.
Duolingo made the decision to take advantage of the virtual environment to improve its educational and language learning programs by making it more ingenious and creative. Duolingo, in partnership with digital marketing company MediaMonks, responded by launching a game jam in which developers can submit their games to be featured in virtual space. The brand has handpicked roughly two dozen developer-created games to feature in the Duolingo space. Currency earned in games can be used to purchase Duo-branded virtual merchandise, including backpacks, hats, bodysuits and masks.
Traditionally, brands that are active in the metaverse create their own environments or worlds for others to engage in. However, in the case of Duolingo, a brand loved by many including Roblox, we wanted to create an experience that would give fans the power to create something with our brand and the beloved owl character, Duo, that they could enjoy and share with friends.
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